In the lawsuit, filed on Feb. 9 in California, Auriana and more than two dozen women across the country claim they have been left with hair that is worse off than before they used Olaplex products. For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. About 30 women are suing the Olaplex hair-care company, claiming its products caused their hair to fall out, bald spots to form, and skin rashes and other conditions to crop up. Sparks makes it clear she is not affiliated with this lawsuit, and her opinions are not to be taken as legal advice. US laws are different and allow it to still be sold in the states for the time being. 6, Olaplex No. It is particularly marketed towards people who bleach their hair, and while it is widely available to the public, several products are only sold to trained hair professionals. Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. On Trustpilot, one customer wrote: 'I wish I could put 0 stars but I can't.. Olaplex is the worst thing you can put on ur hair mine got sooo fragile and thin. Jue Wong posted a . Do you work at Olaplex or have information to share? But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. Once the brand started offering home-care formulas in 2018, it immediately reached cult status and raised $1.55 billion in an initial public offering in September 2021. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. Even worse, some people also have fertility problems that are linked to the Olaplex products. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. Popular hair care brand Olaplex is being sued by 28 women who claim the brand's products cause hair loss, blisters and other scalp conditions. Please download the PDF to view it: Download PDF. However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. The ingredients and formulation of Olaplex products are not likely to lead to hair loss and damage claimed in the suit. It helps minimize the damage caused by protein-eating molecules, as well as preventing hair loss. Celebrities, YouTubers and influencers such as Kim Kardashian have all sung the product's praises in recent years. The lawsuit, which was filed by over two dozen customers, is seeking at least $75,000 in damages. Hundreds of glowing reviews posted online by influencers, hair stylists, and other customers seem to support this claim, with some calling the products "life-changing" and "magic." The makers of the hair treatment range Olaplex Holdings and Cosway Co., Inc. will be facing legal . That has happened to other people, so if you're using it, just be careful.'. With regard to the Olaplex products one-time inclusion of lilial, a synthetic scent ingredient, the lawsuit says the European Union Scientific Committee on Consumer Safety in 2020 demanded that the ingredient be phased out of hair and beauty products by March 2022. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. From the reviews, this is mainly the Olaplex No. There's a lawsuit going on and it might surprise you. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". More than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. Some people have successfully grown their hair with Olaplex products. According to the complaint, multiple Olaplex products contained lilial, a chemical compound that is often used as a perfume in cosmetics until the European Union mandated the ingredient be gone from products by March 2022 due to concerns about its impact on fertility. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. 2, Olaplex No. Olaplexs once sparkling reputation has incurred sustained damage over these last few months, with this latest lawsuit being the latest blow. "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. That said, Hairprin is a viable option if you HairLossGeeks.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. . Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. Olaplex and Cosway have instead implemented what is essentially a voluntary and entirely self-serving partial recall, merely allowing customers to return Olaplex products with no questions asked for a full refund, regardless of the date of original purchase or amount of product left in the bottle, the case relays. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. In the filing, Lavinia Popescu, a research and development executive at Olaplex, wrote that the company took action to remove lilial from products in 2021, well before the EU's deadline. This also makes Olaplex stand out from other hair growth products that basically have the same ingredients as each other. She said she's lost about half of her hair's volume, giving her enough for a "walnut-sized bun" on the top of her head. Winning a court case is only half the battle for Olaplex. Overnight on Wall Street is daytime in Asia. Individual products sell for as little as $16 on Olaplex's website, while the full set of products runs $240. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. Save my name, email, and website in this browser for the next time I comment. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. ', The comments below have not been moderated. The complaint also accuses the company of false advertising. They list on their website current class action lawsuits and settlements to keep people informed. Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". But she's not satisfied with the company's response. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. 0 to No. They just are kind of vouching for themselves rather than sounding concerned.". everyone stream Carly Rae Jepsens Dedicated album - jaden . Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. Top Class Actions is a legal site that handles public lawsuits. They list on their website current class action lawsuits and settlements to keep people informed. These people used a combination of Olaplex products, and it helped their hair immensely. How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. BeautyMatter 2023 She beings the post by writing: "Olaplex fires back with facts and science." She quoted recent articles on Olaplex, including Insider's coverage, which say that a direct connection between the products and effects like hair loss are hard to prove. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being . By Stay up to date with what you want to know. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. I stopped olaplex 4 months ago and guess what? All Rights Reserved. 8 and Olaplex No. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. Olaplex has strongly denied the allegations, insisting its range does "not cause hair loss or hair breakage". The filing stresses that benzene is so dangerous that the beauty industry has stopped using the ingredient and voluntarily pulled hair care products containing the substance from stores. It is free of many common irritants and undesirable ingredients. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. The lawsuit, filed last week in a Californian district court, claims the plaintiffs "have lost their hair - in some cases more than half and leaving bald spots in others". A jury ruled in Olaplexs favor in all four claimstwo patent claims, plus trade-secret theft and breach of confidentiality. ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. ", 24/7 coverage of breaking news and live events. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. It is difficult because they are trying to do active damage control (no pun intended) with consumers by promising these products are safe and will not cause hair loss, but each action they are taking could be used against them in litigation.. Collectively, the plaintiffs are seeking more than $75,000 in damages. Olaplex CEO JuE Wong addressed the allegations in a two-minute video posted to the brands social channels in which she says she wants to address some misinformation and calling the claims not true.. Lilial was previously used in small amounts as a fragrance in Olaplexs No. The defence followed a barrage of negative reviews of Olaplex's shampoos and hair protector products - which range from around 24 ($30) to more than $100 - in the past year, with users reporting that regular use caused their hair to break off, fall out, and become damaged, dry and dull. Olaplex has provided the documentation to show they did the due diligence, and the HRIPT results proved that the brands products are non-irritating, but its up to the courts to decide if this is enough evidence to dismiss the case. 2 min read. "As a matter of good customer service and in view of the false information circulating on social media arising out of the events in the European Union, Olaplex voluntarily chose to reimburse consumers who contacted them with lilial-related concerns after March 1, 2022," the filing said. Olaplex has not recalled any of its products in the wake of the lawsuit. (Bloomberg) -- Olaplex Holdings Inc. said its sales will . 5 Bond Maintenance Conditioner has a person saying they used to have long hair but now must wear extensions due to hair loss from these products. Want to stay in the loop on class actions that matter to you? This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." One . The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss and conditions including "inflamed, blistered, flaking or scaling skin". Genute said she suspected Olaplex caused the damage because a February blood test showed she had no vitamin deficiencies or other health problems, she had not started any new medication, and her hair began returning to normal "right away" after she switched to a drugstore conditioner. Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. articles a month for anyone to read, even non-subscribers! the beauty and hair brand promoted by many TikTokers and Instagram influencers is facing a lawsuit after dozens of customers allege . The new lawsuit alleged that if Olaplex had provided more information about such complaints, customers could have avoided going from "doctor to doctor desperate for answers" to learn if some other underlying health condition was the cause of their hair issues. I noticed that it started burning my scalp. Shares of direct-to-consumer brand Olaplex fell Tuesday after the company reported a quarterly sales decline . Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. The lawsuit is the latest controversy for the ultra-popular hair-care brand. The amount of lilial in Olaplexs fragrance before the brand reformulated is also unknown. Some 30 customers are suing Olaplex, a luxury hair care brand. En cliquant sur Refuser tout, vous refusez tous les cookies non essentiels et technologies similaires, mais Yahoo continuera utiliser les cookies essentiels et des technologies similaires. Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. 12:08 EST 16 Feb 2023. It also . 9. Becky Barnhouse, a campground manager who lives in Ojai, California, is seeking a refund after buying $161 worth of Olaplex products in October per her stylist's recommendation. Despite the foregoing, Olaplex products remain on store shelves, the complaint shares. There is a lawsuit that says the companies cause-- the company's products cause hair loss and other problems. Because of this, there was a nationwide recall of the Olaplex product. You have entered an incorrect email address! , updated In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. Each situation is different, so she recommends consulting with an attorney in your state with any legal questions. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. Access your favorite topics in a personalized feed while you're on the go. Unfortunately, most of the ingredients in Olaplex products are chemicals like Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Iodpropynyl Butylcarbamate, Sodium Cocoyl Glutamate, PEG-4 LauratePEG-4 Dilaurate, Methyl Gluceth-20, and more. Olaplex denied the customers' allegations. The Olaplex products mentioned in the lawsuit include Olaplex No. Nous, Yahoo, faisons partie de la famille de marques Yahoo. The company's CEO JuE Wong said on Twitter that hair loss was a painful and emotional topic "however for our products this is not true". The complaint filed Thursday . Nor have Defendants issued any new warnings or otherwise disclosed the defects and dangers associated with the Products., As the case tells it, the defendants seemingly half-hearted recall amounts to an attempt to appease injured consumers and sweep under the rug the dangers presented by the Products.. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. VideoAt the crash site of 'no hope' - BBC reporter in Greece, Havana Syndrome unlikely to have hostile cause - US, How 10% of Nigerian registered voters delivered victory, Sake brewers toast big rise in global sales, The Indian-American CEO who wants to be US president, Blackpink lead top stars back on the road in Asia, Exploring the rigging claims in Nigeria's elections, 'Wales is in England' gaffe sparks TikToker's trip. 'This test ensures that each of our products does not cause skin irritation, inflammation, or sensitivity,' she said. Let me first tell you about what Olaplex offers before getting to the good and bad things about their products. Daniela Sirtori-Cortina 4 days ago. Please look out for the groups on Facebook just to see the damage this product has caused. The customers are seeking $75,000 in damages. Pour en savoir plus sur notre utilisation de vos informations, veuillez consulter notre Politique relative la vie prive et notre Politique en matire de cookies. Learn More. Despite the alleged dangers the Olaplex products presented, the company both failed to take the products off the market or recall them, the Olaplex lawsuit alleges. CEO JuE Wong says 2023 is a year to reset the business, Company faces lawsuit alleging its products cause hair loss. Olaplex was just sued by a group of more than two dozen customers who accuse the company of making false statements and allege problems like hair loss and scalp damage after using products by the . The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Read more here: Camp Lejeune Lawsuit Claims. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water. . Customers suing Olaplex alleged they experienced "bald spots" and other scalp problems. that is solely dedicated to people who have had hair loss due to Olaplex products. . Olaplex did not comment specifically on the Canadian lawsuit or refunds. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. We don't know if they were using expired Olaplex. 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