I think that its very connected to our mission to help every person and organization achieve more. The quotes I kept reading were like Hell must have frozen over, Microsoft has done XYZ. I have read that quote so many times since then. This is the culture shift Nadella and Liusonbet on for Microsofts futurea great bet, considering Microsoft was the most valuablecompany in the world less than five months ago. 2023 ZDNET, A Red Ventures company. In this function, Julia is responsible for the value proposition of the Cloud Platform, global go to market strategy, customer engagement and evangelism. View the profiles of professionals named "Julia White" on LinkedIn. While will become SAP's chief marketing and solutions officer. In the second Microsoft-to-SAP-related hiring announcement of the week, Azure Marketing Corporate VP Julia White is moving to SAP to become Chief Marketing and Solutions Officer. But the statement is not the leather jacket. White, who is the general manager of Microsoft Office product marketing . with 2 comments, Mar 1, 2023 Make the Microsoft experience completely open source, so the company can meet the most talented developers where they work. Everything developers use by and large has increasingly become open source. Please enter your reason for reporting this comment. She began as a product manager in the Windows Server division and later joined the Office Division as its general manager. Theyre doing open source as copy source. Some see it as a struggling legacy vendor with one foot in the past, which is not unlike the reputational hurdle Microsoft faced in its own transformation. One blogger said Nadella was basically blown off the stage by White: "Somewhere along the line, Nadella lost the show and everybody began to pay attention to his co-presenter, Julia White.". Heres how it works. You see that reflected in the acquisitions we made. After graduation in 1996, White landed at software company Intuit. She was born "in a potato-growing area of Idaho. Oct 18, 2022. Our mission in life is to make developers even more productive in the world of ever-changing technologies, says Liuson. In 2005, she moved to Microsofts US sales division and spent two years leading channel incentives and go-to-market functions. At the dinner table wed talk about board meetings. she reminisced, My dad was grooming me from the early days to go into business and to really make my mark. I want that to be a managed service. That is an increasingly common request we hear. In a blog post on February 2, Julia White, Microsoft's general manager for Office Product Management, defined a plan for the evolution of SharePoint, answering the question that a lot of . Earlier this week, another Microsoft veteran, Corporate Vice President Brad Anderson, announced he was leaving Microsoft to join Qualtrics. We use cookies to improve your experience on our site, and to deliver personalized content. That seam also comes through in what we do with developers. If we want to contribute something meaningful to developers, we have to join the ecosystem. SAP announced White's new role alongside the appointment of Scott Russell to its executive board, who has been president of SAP Asia Pacific Japan and APJ. COVID-19 emphasized the need to lead with transparency. In 1999 - before the tech bubble burst - White left the Bay Area to attend Harvard Business School. In 2005, she moved to Microsofts US sales division and spent two years leading channel incentives and go-to-market functions. She will also serve on the executive board of SAP. quicklist: 3title: text: At first, White wanted to work in journalism but found her calling in Silicon Valley while she was an undergraduate attending school at Stanford. Open source is where developers are, so we want to meet customers where they are, thats the common seam. Starting your first job, whether it's in technology or another field, is never easy, but it's incredibly rewarding when you persevere. Welcome to Protocol | Enterprise, your comprehensive roundup of everything you need to know about the week in cloud and enterprise software. COVID-19 has taught us that flexible work is effective and the need for employees to all be in the same physical location has diminished. I think we have been quite successful in shifting the perception developers have about Microsoft, so I use that as one of my biggest accomplishments. Today were almost 14 million. Poll: Do you think Microsoft's purchase of Activision Blizzard will be approved? One of the key tasks for White is changing the perception of SAP. Will the pandemic usher in a new era of remote working, or will we all come back together when it is safe to do so? Julia White leads product management of Microsoft's Cloud Platform including Microsoft Azure, Enterprise Security and Mobility, Windows Server and System Center. For the last five years, White has been in charge of marketing for Microsoft's Azure. "I think Julia White's very cool leather jacket should have its own Twitter account," tweeted Mashable editor Lance Ulanoff at the recent Office for iPad launch event in San . "It's a little bit more nuanced than something generic like public cloud Infrastructure, which is a hardware commoditization play at some level, or productivity desktop applications, which is very broad," she said. The platform has risen prominently in the last half-decade to become a leader in the cloud hosting to become a viable alternative to the dominant Amazon Web Services (AWS). Microsoft's Azure marketing chief, Julia White, is leaving the company to move to SAP. ", White was an Olympic hopeful in synchronized swimming, a sport that she says, most people still only know from a Saturday Night Live skit starring Martin Short. Mainstream or not, synchronized swimming taught White a lot about discipline, team work and also navigating the complex process of subjective judging. White has been with Microsoft for nearly 20 years. Microsoft: Cloud revenue at $23.4 billion in Q3, up 32 percent. "There's a gap between what is actually happening and what people see. At one point, Microsoft didnt think open source was important, and then five years ago, they switched their minds. White has been with Microsoft for almost 20 years, including leading the marketing efforts of Azure. Prior to this, she spent 8 years within the Office division where she was instrumental in leading the products evolution from an on-premises technology to establishing Office 365 as the leader in cloud productivity services. But this job has actually changed. People thought I was nuts to leave when I did, she laughed. White will be joining SAP as the Chief Marketing and Solutions Officer after a 20-year tenure at the Redmond firm. But perhaps the most memorable part of the event was the presentation by general manager/Office product marketing Julia White. Julia White | Executive Board | About SAP SE Accept Cookies How is your experience with this page? Now what? We really need to embrace the open source ecosystem, and so the way we take those things to action, is that in November 2014, we actually open sourced [free cross-platform developer platform] .NET. If you compare some of the cloud vendors, theres a number of key differentiations. microsoft julia white (Microsoft Corporate VP of Azure Julia WhiteMicrosoft) . Thats the transformation journey we have been on. He encouraged me to get an engineering degree and then go to business school. It has a lot of common seams. Just 6% said they were not considering a move at all, according to a survey conducted in October 2020, but 18% said the upgrade was on hold. She explained, I didnt know anything about it. Most recently she was Corporate Vice President of product marketing for Microsoft Azure helping grow the business to become the worlds second largest public cloud. Five years is a great horizon because that transformation story really started then. The other lesson I learned from Don was the importance of empowering people to do their jobs and take on responsibilities. And were increasingly making sure that is true for the highly specialized workload. One example is our monthly all-hands meetings where we walk the entire company through Fuze's full financial performance from the prior month. We dont take people and their data as the product. When you purchase through links on our site, we may earn an affiliate commission. March 5, 2018 5 min read. You can review our privacy policy to find out more about the cookies we use. Julia White is the second major Microsoft employee to announce a departure this week. During the past three years, weve experienced unprecedented economic, societal, and technological change, but for all that change one thing is clearretailers are turning to digital technology like never before. The New York Post said " it wasnt just Nadellas laid-back threads. BrainStation helps companies prepare for the future of work through cutting-edge digital skills training, top talent recruitment, and more. While it's a, "What I see going on in the technology space, and in my past life too, is a recognition that engaging with enterprise customers becomes more relevant when you do it in an industry way," said White. Anderson will become the president of Products & Services at Qualtrics, which is owned by SAP. But trying to successfully shift the way that entire portfolio operates? Shifting the working culture on a scale that Liuson and Nadella manage would be a change unlike any company in the world has ever seen. If anything, we embraced open source too late. By clicking "Subscribe," you accept our Terms, consent to the use of cookies, and will also receive exclusive offers and updates about new courses, workshops and events. Here are the 10 most interesting things we learned from White's new bio: Sign up for notifications from Insider! But if youre comfortable, something is wrong youre not pushing hard enough.. If you look at a lot of our code, we can do a release, then we list what were planning to work on for the next release, and people give us feedback. White joined SAP after spending nearly 20 years at Microsoft Corporation. Back in March, Satya Nadella made his first public appearance as Microsoft's CEO at the San Francisco launch of Office for iPad. When White started as an undergrad at Stanford, she fell in love with journalism and communications, making her the black sheep within her family of engineers and scientists. White has held her current role as the CVP for a little more than five years. If we want developers to build for our platform, we need to support a full stack of everything they need. Open-source computing is going gangbusters and that's good news for those seeking better and stronger security in the enterprise. Those are communities. That changed in January when CEO Christian Klein hired Julia White as chief marketing and solutions officer, as well as appointing her a director. A former Microsoft executive, White helped lead marketing for Office 365 as the product went through its own cloud transformation. She says, I knew IT Pros were going to think were putting them out of a job and that was going to be an uncomfortable conversation. The German company known for. By Julia White Corporate Vice President, Azure, Microsoft Corporation. Thats my portfolio.. She is an actress, known f He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. 2020 taught us the importance of being connected as a company when we are not together physically. If you stand still, you die. She sat forward in her chair. A lot of it, I would give a lot of credit to our CEO, Satya Nadella. For SAP, that rebranding is going to be particularly important as the company pushes more customers to the cloud. 24/7 coverage of breaking news and live events. She remembered, We were working on human-computer interaction. If you have a news tip or an app to review, hit him up atsean.endicott@futurenet.com (opens in new tab). 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Read more, Corporate Vice President, Worldwide Energy and Resources Industry, The Microsoft Energy team is excited to share ground-breaking solutions and emerging technologies at DISTRIBUTECH International 2023, the leading annual energy transmission and distribution event for North America. Those enterprise values come through, so its a win for us and most importantly a win for our customers. Having worked with the company for over 25 years, her official title is now corporate vice president of Microsoft's developer division: "My team builds all of the compiler technologies Microsoft ships. Whites father was a mechanical engineer who ran the local nuclear power plant. Satya Nadella, New CEO of Microsoft Corp.: 8 Things You Need to Know. Visit our corporate site (opens in new tab). Our idea is we want to help these companies be successful on Azure. . There was a problem. We take the same mentality and apply it to the open source world and turn it into community obsessed. 16 hours ago White had found a path that combined her passion for communications with an industry that allowed her to flex her outsized ambition. As Nadella's co-presenter, Julia White, general manager of product marketing for Office, was praised for her energetic hands-on demo - but also her sense of style. It's why White and others often refer to it as "mission-critical" software. And given her background at Microsoft, she's big on the growth mindset. Read more, Corporate Vice President, WW Retail & Consumer Goods Industry, Welcome to 2023a new year packed with opportunities (and challenges) for all of us in the retail industry. Listen as Microsoft's Julia White shows off new tech, Azure and HoloLens that allows you travel across the world and speak local languages. As for Microsoft, the company confirmed via a spokesperson to ZDNet that it is conducting an internal and external search for Whites replacement. With the growth of hardware platforms, ISVs and CSPs using trusted execution environments to protect data in use, open source-licensed projects are a natural way to encourage experimentation, learning and adoption. Reskill your team to fill digital and technology roles. As difficult as it is to truly encompass the turnaround Microsoft has undertaken, many point to the companys cloud computing service Azure as one of the main catalysts. To close filters, use escape key or tab back to this button to toggle. Its about not asking them to change or come meet us because we have a capability. "It was a very conscious decision by Christian as he's built out the new board to make sure we have global representation," White told Protocol. Please! One of the key tasks for White is changing the perception of SAP. Mashable editor Lance Ulanoff said her stylish jacket should get its own Twitter account. There are 1800+ professionals named "Julia White", who use LinkedIn to exchange information, ideas, and opportunities. Julia White is Chief Marketing and Solutions Officer and member of the Executive Board at SAP SE. Its a completely different approach. We embrace the top languages and they work great on Azure. But that kind of world-leading shift doesnt happen overnight. When we approached the open source world, we realized we were naive; we didnt know a whole lot, and we were trying to learn fast. This is the first time SAP has had a marketing chief on the executive board. White sits on the Board of City Year Seattle/King County, chartered on being an anti-racist, youth empowerment organization. "The fuel to the fire is focusing on growth.". I was definitely an outlier," she said. Culture, in this case, is not the term typically espoused by the technology community, but rather a shiftexplainable only through the leaders who inspired and manufactured the change in the first place. Are sci-fi novels becoming a reality with ChatGPT's prevalence? Typically, tech product launches dont spark viral fashion discussions (at least not complimentary ones), but then, this wasnt just any product launch. White will become SAP's chief marketing and solutions officer and serve on its executive board. Microsoft / screengrab Back in March, Satya Nadella made his first public appearance as Microsoft's CEO. That kind of growth is another thing Im very proud of. Jan 15, 2021 13:20 EST Julia White, Microsoft corporate vice president of product marketing for Azure, developer tools, and servers, is leaving the company to join SAP. Those differences really show that from a trust and security perspective were different. We have changed major project plans based on that feedback. news.sap.com. (Image credit: Daniel Rubino / Windows Central), announcement of the HoloLens 2 and Azure Kinect DK, Destiny 2: Lightfall's raid is the Root of Nightmares, 'Xbox will exist' if Activision Blizzard deal falls through, says Microsoft's Phil Spencer, A London musician recorded with Muse and Phil Collins, now he's co-producing with ChatGPT, Windows Central Podcast #301: Windows 11, Xbox, Bing. If anything, we were working on human-computer interaction shift the way entire... Microsoft employee to announce a departure this week has been with Microsoft for nearly years. Gap between what is actually happening and what people see tip or an app to review hit! In 2005, she laughed the highly specialized workload charge of marketing for Office 365 the! Recruitment, and more embraced open source helps companies prepare for the last five years ago, they their... 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