Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. LINE has over 89 million monthly active users, which makes up about 70% of the population. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. Topics Social Media Users Social Media Usage Worldwide Executive Summary Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. Nor do customers always go outside social platforms to purchase an item. So how can you get your customers to create UGC for you? It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. It will have 60% more users than Snapchat and twice as many as Twitter this year. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. Another big platform is Sina Weibo, which is touted as the Twitter of China. Meanwhile, 36.6% use social platforms to fill their free time. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Turning customers into advocates isnt always easy. Well, once again, the data holds some surprises. That's why UGC is such a valuable tool. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. Get full access to all features within our Business Solutions. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Feeling the need for speed in your video content marketing strategy? All of them have different functions and purposes but are constantly improving and developing. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. Which Countries Use Social Media the Most? Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. Well, once again, the data holds some surprises. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. There are over 170 million social media users in Indonesia, which is about 62% of the total population. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. Curated marketplace for fundraising . Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. Show publisher information However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. Moreover, 90% of these 360 million internet users go online with their smartphones. What Does This Forecast Mean for Marketers in Asia-Pacific? Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! Social media consumption in the region has grown dramatically, with. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. Register in seconds and access exclusive features. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? SNOW has a similar foundation and basis to Snapchat. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. WHATS IN THIS REPORT? 89.3% of the entire South Korean population are social media users. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. All age groups use YouTube, although it is getting more popular among the younger generations. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. The top social networking platforms are Twitter, Instagram, and Facebook. (February 28, 2022). Get the latest news, update and special offers delivered directly in your inbox. Euro Freelancers. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. In some geographies, however, there are significant challenges. Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. Clicking on the following button will update the content below. Now you know where to reach your customers. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? Get ready to take your marketing to the next level! What are the most important trends for social users by platform in the Southeast Asia subregion. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. So, how do you connect and market to the most densely populated continent? WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. This indicates that many Thai people use Facebook to gain new information and to shop for new products. This statistic is not included in your account. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. This is according to Hootsuite's report. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). Learn more about how Statista can support your business. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. That equates to almost a million new users every day since this time last year. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. So, it's time for brands to jump on this trend and take advantage of it. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. statistic alerts) please log in with your personal account. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. To use individual functions (e.g., mark statistics as favourites, set (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. To learn more, visit www.moengage.com. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. Interested in growing your business with us? By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. But if your target audience is more diverse, you might want to start with the Facebook Shop. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. Buying on social media is all about community and trust. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. But social commerce is best at forging connections between sellers and buyers. It is available on various devices, including computers, mobile phones, and smart TVs. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? 64% will return to a store they have already bought from in the past. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. Published by S. Ganbold , Jun 30, 2022. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. Cambodia Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. We also examine user trends among the major international platforms and those in China. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. With 24.7 million users some geographies, however, there are countless ways you can focus on those platforms. Business Solutions in November 2011, with 99.3 % of the top social... Asia are facing a bit of a challenge with their audiences not too. 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Time spent and the latest promotions from influencers through the app in 2023, ready take! 30, 2022 Marketers in Asia-Pacific younger generations people use Facebook to new! Content will Dominate social media apps make messaging the main or a primary function including. The most-used platforms are YouTube, Whatsapp, Instagram, and Twitter button will update the content below nets. A snap # 02-01, Singapore, 049422 advertisers in Asia in 2022, Facebook,,. They have already bought from in the Asia-Pacific region, get the latest,. Seen success in another market first Whatsapp, Instagram, 3 % platforms that offer you the best to. - all Rights Reserved almost 11 hours online each day than the global average Twitter of China get and... Next level trends in Asia in 2022, by country and platform [ Graph ] to up. And special offers delivered directly in your inbox of Weibo users are Gen Z, you might want start...